THE TRANSIT AD PACK
This packet is designed to help illuminate, inform and guide you in your decision to
include transit advertising in your services. We’ll guide you though the basic questions to ask before you get involved, the tips and tricks you can use to get your foot in the door, samples of typical media kits and the Lingo you’ll need to understand this ins-and-outs of the market.

THE MARKET FOR TRANSIT ADVERTISING
No question about it. There’s a market out there. A growing market. The large majority of transit agencies accept advertisements on and/or inside buses, rail cars, and stations. Changing attitudes toward advertising and the need to find new revenue sources has led the few transit agencies that did not display advertising to reconsider their policies. Bus exterior advertising is a mainstay of transit advertising and accounts for most of the advertising space and revenue. You can just imagine the money flowing in from multiple bus Ads and wraps…

GET SMART
But, hang on a second; you’ve got some questions…. Especially: What is involved in the process? How in the world do you get involved? And is it really worth it? You’ve heard about the “big boys” like Lamar, Viacom and Clear Channel taking on these kinds of accounts. And it’s true, most transit agencies (TA) in larger urban areas do contract out with the big boys, whether large national media companies or local advertising sales contractors. Does that leave room for smaller companies wanting to get into the transit market? Well, there’s still some room in the market. But you have to be smart about how you approach it and make sure that it’s a smart idea in your area.

So what do you really need to know? This guide will take you from A to Z and give you the confidence to enter this arena! Packed into a 9-page PDF Guide, with a bonus customizable statistics flysheet in Word, this is a "best buy!"