YouTube is a Marketing Grand Slam – Part 2: The Goals
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About TUTORIAL
Countless entrepreneurs and businesses have setup an YouTube presence, made a few posts, and then let it sit untouched for months or even years. This is usually due to a lack or absence of goals. So, before you even begin establishing any sort of YouTube presence or strategy, you need to establish clear marketing goals.
Your goals should be specific, measurable, and attainable. They can be long term, short term, or a mix of both. Deadlines and milestones can be helpful as well. 'I want to increase my social following' would be an example of a bad goal that will likely result in your marketing efforts petering out after a while because there are no specific milestones. 'I want to gain 1,000 likes by Christmas' is an example of a good goal. It's specific, measurable, and certainly attainable. Be sure to see the free introductory video #1. See Intro Here.
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