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Part 2: Post-Pandemic Marketing

In Part 1 of this two-part series, 2020 research and survey results made one thing clear: Traditional brand-building methods are drying up, and a new kind of marketing effort is called for.

Part 1: Post-Pandemic Marketing

While citizens long for the normal habits they enjoyed pre-pandemic, CMOs are facing the need to find new marketing channels and pioneer new strategies for a post-pandemic world.

Sell Signs Brilliantly with Sketchup

Anyone who produces a sign design for client (or city) approval knows that a beautiful and accurate rendering of the final product goes a long way to winning the job.

Shop Profile: Goodwin and Goodwin

Must see video! “We are a collective of designers, architects and fabricators with a love of design and a passion for traditional sign making techniques.”

Should Your Sign Shop Convert?

As the sign industry takes on more responsibility, shifts focus and migrates into new technologies, many independent sign shops find that their “clout” and “back office”

Nicollet

Pentagram is one of my favorite design firms, and I think that they are one of the leading agencies creating signage systems and amazing environmental graphics. They created this identity

Citizen Designer

So, what is the responsibility of a designer when the design is impeccable but the client is tainted? Being accountable to some moral standard is the key.

20 Productive Hobbies to Help You Excel in Life

Productive hobbies — is that even a thing? You bet! In fact, as you’ll learn in this post, not having a hobby can be a dangerous waste of time.

12 Productivity Tips Help You Work Smart, Not Hard

Do you want to be more productive? Then you need to work smarter not harder. And this blog is stuffed with 12 juicy tips to help you do just that!

Organize Your Life With These 11 Must-Have Life Plan Apps

If you’re feeling frazzled, stressed, and overwhelmed, these life plan apps will help you bring some order to the chaos.

8 Google Search Tips to Navigate the Web Like a Pro

If you want to step up your search engine game, use these Google search tips to find exactly what you need—without wading through tons of results.

Neenah Introduces New Cotton Papers

Neenah is reinvigorating the cotton fiber paper category with its new NEENAH® Cotton Papers, a 100% cotton paper expertly crafted by the mill that has been

15 Fun Office Organization Ideas To Boost Productivity

It’s nearly impossible to focus at a messy desk or in a chaotic workplace–decluttering with some of these fun office organization ideas can help get those creative juices pouring out of your brains.

Tommy Ruff Fish Bar

The collage of newspaper clippings featuring John was made into custom wallpaper and used as a feature wall – a great testament to the heritage of the brand and John’s passion and experience

Raising Moms In The Ad World

Danielle Trivisonno Hawley is Chief Creative Officer, Americas at POSSIBLE.  She has been integral in developing the agency’s vision and data-driven approach to creativity. Her blogpost addresses the challenge of “getting knocked up” (her phrase) and dealing with the pressures of work-life balance. There is no level playing field in the advertising arena. Not for […]

How to Motivate Yourself According to McClelland’s Theory of Needs

Motivating yourself can be tough, but McClelland’s Theory of Needs can help. I’ll be honest: As I write this introduction, I’m feeling particularly unmotivated. You see, I’ve just returned from a week-long vacation that allowed me to spend my time reading, hiking, kayaking, and generally doing only the things that I enjoy. I didn’t check […]

Gyford Standoff Systems Helps Through Build a Backpack Campaign

Steve and Valerie Gyford bought 150 backpacks in early 2018 and Gyford’s staff filled the backpacks throughout the year with classroom supplies.

Facebook Pushes Online Ads, Then Spends Its Cash on Billboards

Still not convinced billboards work? Check out this recent article from Bloomberg: Silicon Valley’s going old school. As tech companies like Facebook Inc. and Google vacuum up billions of dollars in online advertising, they’re pouring their own marketing dollars into billboards and other forms of outdoor signage. That’s driving growth in one of the oldest forms […]

10 Iconic Logo Designs

What is a logo? Logos are the well-defined easiest forms of images, content-based designs that depict a company or a brand. While taking a glance at one, it might seem very basic, however, nothing could be further from reality. While starting up a business, designing a logo should be definitely on the rundown of your […]

About Kids in Need Foundation

The School of Sign Arts chose this charity for many reasons.

What’s the Best Time Tracking App for Android? Your Top 9 Options:

Looking for the best time tracking app for Android? Look no further!   We’ve compiled a list of the nine best options and detailed each of their strengths and unique features. It’s a bloodbath down there — each app battling the others for supremacy. But if you’re ready to rumble, keep reading. In this post, […]

Top 9 Time Tracker Apps for iPhone

If you want to keep a closer eye on how you’re spending your time (spoiler alert: you should!), there are plenty of time tracker apps for iPhone that can help you figure out where your hours are going.   But, with so many options available, how can you know which app will be the best […]

Why Burnout is Dangerous And How You Can Recover From It (It’s Possible)

People all over the world enter the workforce with a glimmer in their eyes and a hope that the actions they take can positively impact those around them — but for so many people, the reality they face is one of despair, depression, and burnout.   The national unemployment rate of the United States has […]

How to Calm Down at Work: 5 Strategies to Help You Keep Your Cool

Wondering how to calm down at work when pressures are high? Well, we’ll be the first to admit that it can be easier said than done.   Whether it’s a tight deadline that’s breathing down your neck, a co-worker who seems incapable of doing anything for himself, or the fact that the printer insists the […]

Warkulwiz Design Poster Celebrates 35 Years of AIGA Philly

Warkulwiz Design Associates has designed a poster to commemorate AIGA Philadelphia‘s 35th year as the original chapter of the organization. Bob Warkulwiz, the designer and a founding member, is depicted with many prominent Philly designers declaring their independence from the yoke of design control imposed by New York’s gang of autocratic ruling-class. The poster was created […]

Warlkulwiz Design Poster Celebrates 35 Years of AIGA Philly

Warkulwiz Design Associates has designed a poster to commemorate AIGA Philadelphia‘s 35th year as the original chapter of the organization. Bob Warkulwiz, the designer and a founding member, is depicted with many prominent Philly designers to declare independence from the yoke of design control imposed by New York’s gang of autocratic ruling-class. The poster was […]

Voice Lessons: How To Build A Distinctive Brand Voice

Nearly four decades ago, I made a presentation that captured considerable attention in the marketing community. The subject was “Brand Voice.” Today the concept is widely used by branding professionals, but it is still largely misunderstood. Too often Brand Voice is watered down to a page of generics: “innovative,” “human,” “collaborative,” that are supposed to drive […]

Shillington Design School Offers Scholarships To Study Design Full or Part-Time

Shillington is offering half scholarships for their September 2018 full-time and part-time graphic design course in New York, London, Manchester, Sydney, Melbourne and Brisbane. That’s right — win a scholarship to study design full-time or part-time at any of their six campuses around the world. What could a design scholarship do for your creative career? Read stories of […]

Neenah’s Explore 6 Adds Curb Appeal To Real Estate Marketing Materials

Did you know that a reported 70% of buyers and sellers use the first realtor they contact? What does that mean for graphic designers? Well, with 1.3 million members of the National Association of Realtors, that means there is a very large niche market in need of good design. In the newest volume of its […]

The Role of Human-Centric Design Thinking in Healthcare

By Karin Bauer, VP Client Services, SGK Health Healthcare is an empathy-driven industry. But as healthcare consumers seek to become more empowered, changes in healthcare information gathering and sharing across systems have created a disconnect between the quantity of information available to empower care choices and the quality of care that patients receive. To win […]

Nubo

Frost Collective designed the new experiential graphics for NUBO, a brand that has developed a new concept in children’s play centers, enabling self-learning through connection and play.Collaborating with NUBO and architects Joey Ho and Patrick Leung from PAL Design Architects, Frost Collective created a brand to express an engaging play experience that helps children and […]

Erickson Stock is Exclusive Sponsor of Health+Wellness Awards

Erickson Stock, a premiere source for high-quality, emotional lifestyle imagery, is once again the exclusive sponsor GDUSA’s Health+Wellness Design Awards. It is a perfect fit, because the firm has long believed that the human connection is the strongest currency we have and it is pioneering the art of motion as it relates to all manner of life issues […]

Minted Artist and Designer Paints Live Mural

Minted has come a long way since the company’s humble beginnings in 2008. What started as a bud of an idea — and Founder Mariam Naficy’s quest to unearth hidden creative talent everywhere — has grown into a marketplace that now surfaces emerging artists from all 50 states and more than 60 countries. One example […]

11 Productivity Tracker Apps You Should Start Using Now

You want to get as much done as possible during your day (duh, right?), and productivity tracker apps can be just what you need to kick your motivation and focus into high gear.   There are tons of options out there, which can make it overwhelming to find a solution that works best for you. […]

The iconic film posters of Bill Gold

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Mohawk Celebrates Those Who Lead & Serve

Mohawk Fine Papers released the fourteenth issue of Mohawk Maker Quarterly in conjunction with the recent HOW Design Live Conference in Boston MA.  Each issue of the publication is built around a theme and Issue No. 14 is no different. Titled Lead & Serve, Mohawk uses the piece to celebrate those who pave the way by helping others find their paths. Consistent with the […]

Top 5 Budgeting Software Solutions to Track Your Expenses in 2018

You’ve decided that you need some budgeting software in your corner. We’re here to help.   Perhaps you’re a freelancer, and you need something that’s going to take the pain and hair-pulling out of managing your business’ expenses. Or, maybe you don’t have a business of your own, but want to be able to keep […]

Top Digital Sign Solutions Featured by LobbyPOP

Beverage giant Coca-Cola is making the most of these Chrome devices to power an extensive digital signage system. The company opted for Chrome because it was more affordable than the existing system. Coca-Cola is keen on laying the groundwork to achieve better customer engagement. The entity is deploying these Chromebits in countless stores. Toyota is […]

Creatives’ Roundtable Opens New Member Registration

The Creatives’ Roundtable, an online community of creative business owners who participate in monthly moderated group sessions designed to help advance their businesses, will be opening membership registration through June 5, 2018.  Platinum, Gold and Bronze memberships are available and each offers varying levels of participation. Creatives’ Roundtable has limited open membership for graphic designers, web […]

7 Steps to Overcome Imposter Syndrome in Your Career

If you’ve ever struggled with feeling like a fraud who’s totally undeserving of your own success, then chances are high that you’ve dealt with imposter syndrome. It’s likely a term you’ve heard before—it’s garnered plenty of buzz in recent years. But, what exactly is imposter syndrome and how can you kick it to the curb? […]

Notable New Books By and For Graphic Designers

Renowned graphic designer Bonnie Siegler shares advice in her new book, Dear Client: This Book Will Teach You How to Get What You Want from Creative People, that will challenge the way we do business. Siegler posits that a lack of good communication wastes time and money for creatives and client, and ruins the potential […]

Harris Poll Shows Backlash Against Tech Brands

The annual Harris Poll Reputational Quotient study, rating brand and corporate reputation, suggests a growing backlash against some technology giants who loom large in American life. The reputations of several big tech brands took hard hits; for example Apple and Google sank to 29th and 28th respectively. (As recently as 2016, Apple and Google were ranked 2 and 3 behind Amazon.) Facebook has fallen even more precipitously, […]

The Martin Agency Visualizes Equal Pay Day

The Martin Agency spelled out, quite literally, the significance of Equal Pay Day in the United States, which took place on April 10. The day represents how far into the year the average woman must work to earn what the average man did the previous year, so the agency  created an open-format typeface with each angle slanted at 22.7 degrees, […]

Resilience in the Workplace: What it is and How to Get it

There are plenty of different skills that come in handy in the workplace—and, without a doubt, resilience is one of the big ones. To boil it down to a simple definition, resilience is being able to deal with life’s curveballs in a healthy and productive way. When you face adversity or when a stressful situation […]

How People Learn: 7 Tips to Master New Skills

When it comes to mastering a new skill (whatever it may be!), understanding a bit about how people learn can help you transform from total newbie to proficient. Why? Well, when you have a more solid grasp on what it takes to be an effective learner, you’re armed with all sorts of tips and strategies […]

Pricing Creativity: A Guide to Profit Beyond the Billable Hour

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Rick Caballo Adds His Unique Spin to the Legends of Rock ‘n’ Roll

Sit down with Rick Caballo for five minutes and you can see why he’s been named one of Graphic Design USA Magazine’s 2018 People to Watch. He is handsome, intelligent and has creativity oozing from his very core. The accomplished singer- songwriter, artist, photographer and designer can never sit still. Even during his down time, he’s madly sketching and […]

Revolutionary Laser Die-Cutter Gives Designers Superhuman Powers

At Impress Communications the Highcon Laser Die-Cutter Opens Up a World of Possibilities The Highcon Laser Die-Cutter is a marvel of technology and engineering that represents a complete shift and new era for the design industry. This machine gives designers the power to envision and create artwork in ways that were previously impossible. The precision and flexibility […]

One Day, One Place

Erickson Stock is a boutique stock photography house and home to over 70,000 images and 15,000 video clips available for commercial licensing. Founded by award-winning commercial director Jim Erickson, Erickson Stock is a unique and exclusive collection of content created by one photographer and his team. A great source for Emotional Lifestyle and Business Photography […]

Avoiding Hindsight Bias At The Workplace in 6 Steps

The hindsight bias is just another one of the (seemingly endless) flaws in our wiring–unfortunately, our thought processes aren’t as perfect as those of, say, Terminators or Replicants. It’s just one of the perks of being human. Sound catastrophic? No worries. It’s absolutely possible to manage hindsight bias effectively. Let’s get a little bit more […]

Canada Modern

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Top 8 Memorization Techniques for Professionals

Memorization techniques have a double effect on your brain. Firstly, you learn the information at hand, and secondly, you become better at remembering over time. Think of it as the “Use it or Lose it” rule. When you actively engage in ways to make remembering information easier, your brain becomes better at it. This means […]

Song Hotel

YWCA’s hotel in the centre of Sydney has undergone a rebranding including a change of name. Deuce Design has taken care of both exterior and interior of the hotel: heritage interpretation, wayfinding elements and a vibrant exterior supergraphic. Copyright of Deuce Design. It is also good for the other children in the family can do […]

Sappi’s POP Promises Insight and Inspiration

Sappi’s new educational site, POP, is intended for marketers, creatives, designers and printers looking to innovate in their categories. The company’s marketing leadership, insights and analysis “now have one convenient online home” and will be updated regularly with case studies, industry trends and insights, paper inspiration, free resources, and more. Explains Patti Groh, director of marketing communications, Sappi North America. […]

The Road To A More Creative, Meaningful Career

Climbing a career ladder can be challenging and exciting. But, as we work for better opportunities, leadership roles and financial rewards, many of us are also questioning what advancement means, and wondering what a satisfying career looks like. Is a traditional path enough, or is it possible find real meaning in work and make a […]

Fantasy, Minimalism, Space Top Shutterstock 2018 Creative Trends

Every year, Shutterstock customers across the world make billions of searches for images, footage, and music, their data and creative teams analyze this search and download data to discover the biggest year-over-year changes, and with the information gathered – plus expert knowledge from content, design, video, and music teams – the company identifies the trends that will continue to grow throughout […]

How To Play It Safe (Hint: Don’t!)

By Diane Domeyer, Executive Director, The Creative Group, a specialized staffing service placing interactive, design, marketing, advertising and public relations professionals with a variety of firms. There can be no innovation without risk-taking. It’s part of the bargain. But when it comes to taking chances with digital marketing initiatives, 19 percent of the advertising and […]

Been Unlucky with Past Billboard Results?

Have your previous billboard endeavors been unsuccessful in the past? Billboard Insider, a trusted and valuable source for up-to-date billboard information, posted this article from Neil Bell, Owner of New South Outdoor, about unsuccessful billboard results. New South CEO Neil Bell After the ‘act’ the muscles in levitra overnight shipping the erection chambers, which allows […]

Build Your Dream Design Career With Skillshare

CLICK HERE NOW TO REDEEM YOUR 3 MONTHS FOR $0.99 Whether you’re trying to kickstart your career, start a side hustle, or take your design projects to new heights, Skillshare can help you get there with thousands of online classes in graphic design, typography, animation and more. For an affordable $8.25 per month, you get […]

Tell Your Story With Erickson Stock

Erickson Stock is the premier source for high-quality, emotional lifestyle stock photos and video footage. With collections including seniors, business, travel, healthcare, family and many more, the company has countless ways to tell your story, through stills or video. Erickson Stock is the work of renowned motion and still photographer Jim Erickson. For decades, Jim and his teams have generated thousands of […]

Identity Designed, the book

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Our Most Visited News Stories of 2017

First, a qualification. The most popular pages and features on gdusa.com are our competition winners galleries such as the new American Graphic Design Awards showcase and our current contests open for entries such as the American Package Design Awards; our annual profiles of newsmakers and influencers such as People To Watch and Educators To Watch; and our trend and […]

Top Google People Searches of 2017: Matt, Meaghan, Mike & Melania

According to Google Trends, topping the list is Matt Lauer, disgraced Today Show host. Runner up is Meaghan Markle, fianceé to Prince Harry, with Harvey Weinstein, who requires and deserves no description, turning up third. Rounding out the Top 10: General Michael Flynn, actor Kevin Spacey, former Fox News guy Bill O’Reilly, First Lady Melania Trump, comedian Kathy Griffin, conservative […]

Ten Graphic Design Quotes To Live By

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CBX Expert Says Design (and Women) Will Play Bigger Role in Politics

Design will play an increasingly prominent role in American political life in the years ahead — a trend that stands to give women candidates, in particular, a competitive edge — says Lesley Stordahl, Creative Director at branding agency CBX.  “Designers and design agencies have a lot to contribute to politics and to nonprofit organizations in terms of […]

How To Wrap Up The Old Year and Start The New Year Right

Guest Blogpost by Corina Ludwig, President, FunctionFox about how to wrap up the old year and start the new one right with a free demo and deep holiday discounts on North America’s number one ranked web-based timesheet and project management software. The end of the year is a time to reflect on the past 12 months, […]

Ivan Chermayeff, 1932-2017

Tom Geismar and Ivan Chermayeff. I was sad to hear that Ivan Chermayeff passed away on December 2nd, 2017 at the age of 85. While we never had the pleasure of meeting in person, Ivan and his colleagues Tom Geismar and Sagi Haviv have been gracious enough to share their thoughts and advice with me […]

The 2018 Visual Trend Forecast from Adobe Stock

Scott Braut, Head of Content, Adobe, originally authored this post for the Adobe Blog on 11/20/17. Scott is a well-known leader in the content space, with over 20 years of experience in content licensing, product development, eCommerce, and digital media. In his current role, Scott leads how Adobe acquires content through various partnerships and business development.  With 2018 […]

adidas Store Chicago

adidas needed help creating a community-centric Originals flagship store near Wicker Park, and Latitude was the right choice to create this task. Their ‘Heart & Hustle” concept was born from research and strategy to make the experience authentic to Chicago. Their idea leans in to the raw streets of Chicago, where underdogs are born to […]

The Mall Walthamstow

When The Mall Walthamstow started construction work on refurbishments to the front of their building, they saw an opportunity to have a bit of fun and splash some colour around the immediate area. They commissioned Simon Inc Ltd to create messaging and a graphic treatment to the construction hoardings which would not only send the […]

The first Annual Brand of the Year

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Get A Peek Into The Job Market For Designers in 2018

By Diane Domeyer, Executive Director, The Creative Group, a specialized staffing service placing interactive, design, marketing, advertising and public relations professionals with a variety of firms. As a design professional, you know all too well the importance of keeping your creative skills razor sharp and staying ahead of color, typography and user experience preferences. But […]

Been Done: Creative Coincidence vs. Stolen Idea

By Jay Adams, assistant professor in advertising at the Robertson School of Media and Culture at Virginia Commonwealth University. One of the worst feelings as an advertising professional or student is to discover your ground breaking idea is already out there in the industry. Solving a brand’s business problem with a unique creative campaign is […]

Desk space

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Fifty-Seven Cents

We are thrilled about the work of the Kids In Need Foundation. SOSA contributes…

Underground

The boundaries of design continue to blur, different disciplines start to merge, and the visualization of brand identity and communication start to widen. Environmental graphic design is a discipline that merges architecture, interior, & graphic design in order to produce an integrated brand identity, create clear signage systems, and produce interactive and exciting environments. Enviromeant […]

Sappi 2017 Ideas That Matter Grants Address Social Issues From Climate Change To Quality Journalism

Sappi North America has named ten recipients of its 18th annual Ideas that Matter grant program, where financial support is given to designers who create print integrated projects to maximize social impact. The ten projects selected this year highlight how design and creativity can help solve prominent social issues. Through communication projects and campaigns using paper and […]

3D Billboard Bell Rings When Child Gets Last Chemo Treatment

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Build Your Dream Design Career With Skillshare … Plus A Special Offer

As a GDUSA reader you have GDUSA as your source for graphic design news, but where can you go to learn cutting edge graphic design techniques?  Enter Skillshare. Skillshare is basically Netflix for online learning. For an affordable $8.25 per month, you can get access to thousands of classes on things like logo design, web […]

Technology is Dominant Sector in 2017 Best Global Brands Report

Interbrand has named Apple, Google and Microsoft as the three most valuable brands in its 2017 Best Global Brands ranking, with technology as the dominant sector. Now in its 18th year, the report’s theme is Growth in a Changing World, and examines three key components: People, Technology and Brands. For five consecutive years, Apple and […]

Designing A Career Path

By Julie Anixter, Executive Director at AIGA Before designers can plot a direction for their careers, they have to understand the myriad opportunities available to them. The domains of design are as varied as the applied skill sets. You might be designing for a page one day and for an enterprise or service experience the […]

France passes law that says Photoshopped images must have a disclaimer

Lady Gaga called out Glamour for Photoshopping her cover image. France isn’t the first country to legislate on image editing in advertising (Israel did so in 2012), but it’s good to see more awareness on the issue. Fines of €37,500, or 30% of the cost of creating the ad, can be given to those caught […]

On recycled paper and “green” printing

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Deploy a Digital Sign in 5 Minutes with Chromebit

This is why many digital sign CMS providers are worried their revenue streams will dry up. While some may want the granular control of dayparting and future scheduling, many clients just need an engaging sign, with the ability to change menu prices, tenant names, and the like. And now you can do all of that […]

Supergraphics for Planned Parenthood

Pentagram designed these supergraphics for Planned Parenthood, highlighting the history of America’s most trusted provider of reproductive healthcare.For over 100 years, Planned Parenthood has fought for reproductive health and rights, championing the idea that women should have the information and care they need to live strong, healthy lives and to manage their own fertility. Pentagram […]

World’s First 3D Robotic Sign

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Milton Glaser in conversation with Debbie Millman

A great conversation between two of my favourite designers, Milton Glaser and Debbie Millman. The piece at the end rings particularly true at this stage of my life, getting to watch the joy and excitement of kids while they play the simplest of games, and thinking about how all of us were like that. Though […]

A Message From Veritiv® – Happy Birthday Endurance®

Ten years of curiosity, adventure and creativity. Where will we go next? Escape on Endurance®. Escape to a place where things that should be, are not. And things that couldn’t be, are. Where real and unreal are one in the same. Where curiosity leads to creativity. Let yourself go. Endurance, a bright white coated sheet […]

YouGov Brand Study Sticks Band-Aid On Top

Amazon, GEICO, Tesla, Uber Among Best Performers Band-Aid has been named the healthiest brand in the new YouGov BrandIndex survey. The rankings for July 2016 through June 2017 measure overall brand health, which takes into account consumers’ perceptions of a brand’s quality, value, impression, satisfaction, reputation and whether they would recommend the brand to others. Amazon placed second, followed by […]

Kauniste Shop

This project comes to us from Helsinki, Finland, where finnish designers Krista Karki, Leena Kisonen and Anna Vuorinen, collaborated in the creation of these amazing illustrations for Kauniste Shop. The design process and illustration was part of graphic design festival Beyonderground which was held in Helsinki. The piece was constructed by taping and drawing. The […]

New Study Shows OOH Most Effective in Driving Online Activity

We wanted to share this insightful article posted by Billboard Insider. Billboard Insider has proven to be a trusted and valuable source for up-to-date billboard information. Out of home (OOH) advertising is the most effective offline medium in driving online activity, according to a new study released by Nielsen. The study found OOH delivers more online […]

Ogilvy & Mather New Zealand Office

The new Ogilvy & Mather New Zealand Office will make anyone’s creative juices flow. By combining different non-traditional materials like pencils, rope and pin boards, they have managed to create amazing environmental graphics that are both inspirational and impressive. With these environmental graphics they want to inspire all the people that work and visit their […]

Xbox’s Survival Billboard

Xbox’s launch of Rise of the Tomb Raider was not only insanely creative, but shows how impactful the union between all forms of advertising can be. Competing in any market in this day and age is tough, and the gaming world is no exception. Xbox used multiple advertising platforms to ensure their game, Rise of the Tomb Raider, was memorable and relevant. In the spirit of reality […]

Cloud Rendering vs. Local Rendering Protocol

If you have ever viewed a webpage source, you can see many scripts embedded behind the scenes. These scripts allow galleries to operate, pages to resize for mobile devices, and video to play within a player. This back end “engine” is hosted on the website’s server. Some of the “gears” allows RSS feeds to display [...]

Have your Youtube and OOH too

By Kym Frank, President, Geopath.  This week I got a Google Alert for an article on a website called Once a Metro.  It’s a fan site for the New York Red Bulls Soccer team.  The reason Google snagged it for me is obvious from the title:  Nobody cares about billboards: New York Red Bulls Marketing – Seriously. […]

Billboard Tips for an Effective Campaign

CONTRACT TERM LENGTH: Billboard ads can’t be turned off, clicked closed, or fast-forwarded, but long-term repetition is what makes them so effective. A year or more is best for the overall success of your ad. We discourage running billboard advertisements less than 3 months. Here’s why: Think of when you buy a new vehicle. Chances are, you’ll […]

Creating Successful Billboard Layouts

Creating successful billboard layouts Creating successful billboard layouts is something we strive to do everyday because a billboard design is as important as a billboard location. No matter what billboard company you choose for your advertising needs, your goal should be to make people look. Send a clear, concise message that is legible to commuters driving 60+ MPH. Whether you’re supplying […]

20 Ingredients of Great Sales DNA

The Sign Sales DNA Project is all about identifying and prioritizing both the personality traits and the working skills and attitudes that make up the optimum “DNA” for a modern sign salesperson. This comprehensive report (PDF) is now available at a special rate in the SOSA shop.

xAlt Pro High Power Workstations for Sign Design

Everyone is looking for that dream machine, that pedal to the metal, fast-moving bird of prey with turbo to spare. Of course, we are talking about the perfect workstation for sign design. Look at what makes the xAlt Pro series of workstations a sign professional’s go-to system.

The Things You Need To Know Before Making A Short Film

In this day and age, anyone can make a short film. But, if making a short film is something you really want to do, putting time in now…

New FDA Ruling: Menus and Vending Machine Calorie Count Requirements

If you work in the field of Dynamic Signage, new FDA ruling will have a positive impact. The U.S. Food and Drug Administration finalized two rules a few days before Thanksgiving (appropriately) requiring that calorie information be listed on menus and menu boards in chain restaurants, similar retail food establishments and vending machines with 20 […]

Extreme Bugs Billboard is Extremely Brilliant

We love the Extreme Bugs billboard our client, Union Station, in Kansas City, Missouri has done. Check out their ad, we think you’ll agree. Union Station’s Extreme Bugs billboard utilizes the WOW factor billboards offer Male impotence remedies can either be medical cheap cialis pdxcommercial.com or non-medical treatments. At the beginning, it had generico viagra on line developed […]

Surviving an Installation – Digital Signage Troubleshooting

This is a new, regular feature of the LobbyPOP Blog, with the help of Alan C. Brawn, CTS, DSCE, and  Jonathan Brawn, CTS, DSCE, and Founders of the Dynamic Signage Certified Expert course and DSEG.org. My purpose, when I approached Alan and Jonathan for this series, was to draw attention to the ways that dynamic […]

Recognizing and Embracing Opportunities in Dynamic Digital Signage, Part 2

This is a new, regular feature of the LobbyPOP Blog, with the help of Alan C. Brawn, CTS, DSCE, and Founder with Jonathan Brawn of the Dynamic Signage Certified Expert course and DSEG.org. My purpose, when I approached Alan for this series, was to draw attention to the ways that dynamic displays can be incorporated into […]

Dynamic Signage Rising

We are excited to report again on dynamic sign services for sign industry professionals. And again, LobbyPOP® has brought their “A Game” and delivered a content software program, LobbyCaster, that makes more sense than anything we have seen to date. Allow us to explain: Sign businesses want and need to be able to allow a […]

Mid-Year (Almost) 2014 Review: Dynamic!

Get this: We’re morphing again! Our founders said back in 2005 that the sign industry needed to get involved with dynamic signage….Today, there are a few hundred digital sign shops that have embraced dynamic signage.

Revisiting “Who Are We?”

The sign industry’s “big elephant” relates to the post-hole-digging-vinyl-wrapping-digital-printing-POP-sign-making-creative-3D-makers of consumable signs. This is the big elephant in the room, that everyone wants to woo, yet nobody but fellow makers and designers of consumable signage seems to understand. Stay tuned here to share your thoughts in the poll below.

Tuition: $195…. Certification, Priceless!

Enter the Digital Signage Certified Expert (DSCE) program, offered by the Digital Signage Experts Group! For tens of thousands of digital sign shops across North America, differentiation needs a push. A five-star program is here now, with the only Guide Book included free. Read our review.

FREE WHITE PAPER: Proven Site Criteria for Non-Electric Sign Shops

This free review reports the success and failure of sign shops cross-referenced with location type. The results will optimize site selection and reveal the types of lease sites in the trade area that best support…

Part 4: CLEVR Readability for Dynamic Digital Signs

We are pleased to present posts by permission from the knowledgable www.LobbyPOP.me blog, which features all things dynamic signage! Follow a series of blogs about dynamic signage that makes sense to static sign professionals!

Turn Your Smart Phone into a Credit Card Reader… Free!

School of Sign Arts has partnered up with Square! Square is the simplest way to accept credit cards. The free Square device turns any Android phone, iPad or iPhone into an elegant and easy-to-use point of sale system and is the best rated for low rates and transparency…

Part 3: CLEVR Visibility for Digital Content Design

If you are following this series, you know we are talking about the science behind good sign design, and how this applies to digital sign content as well. In our first post, we reviewed …

Part 2: CLEVR Legibility for Digital Design

If you are following this series, you know we are talking about the science behind good sign design, and how this applies to digital sign content as well. In our…

Part 1: CLEVR is a Clever Acronym for Digital Design

We mentioned in our previous post that sign industry professionals use the science of signs when creating a communications vehicle for their clients. These same principles should be applied to your dynamic digital content as well. The four considerations are known as Conspicuity, Legibility, Visibility and Readability. We like an acronym to help recall these four design factors: CLEVR. It really is more than clever…

STREAMING THE VID FANTASTIC

Or, Taming of the Video File (Prepare for submission…) By now, you have heard of an internet web-display format known as flash video, or flv – this is the web’s most popular display format for videos, but….

Why A School of Sign Arts?

There are approximately 30,000 sign companies in the United States. And

I See ICC Red!

Color printing is perhaps the most misunderstood subject for all sign makers. A little information here about Color Profiles can go a long way to reducing frustrations.