Part 2: Post-Pandemic Marketing
In Part 1 of this two-part series, 2020 research and survey results made one thing clear: Traditional brand-building methods are drying up, and a new kind of marketing effort is called for.
Part 1: Post-Pandemic Marketing
While citizens long for the normal habits they enjoyed pre-pandemic, CMOs are facing the need to find new marketing channels and pioneer new strategies for a post-pandemic world.