Part 2: Post-Pandemic Marketing
In Part 1 of this two-part series, 2020 research and survey results made one thing clear: Traditional brand-building methods are drying up, and a new kind of marketing effort is called for.
In Part 1 of this two-part series, 2020 research and survey results made one thing clear: Traditional brand-building methods are drying up, and a new kind of marketing effort is called for.
While citizens long for the normal habits they enjoyed pre-pandemic, CMOs are facing the need to find new marketing channels and pioneer new strategies for a post-pandemic world.
Anyone who produces a sign design for client (or city) approval knows that a beautiful and accurate rendering of the final product goes a long way to winning the job.
Must see video! “We are a collective of designers, architects and fabricators with a love of design and a passion for traditional sign making techniques.”
As the sign industry takes on more responsibility, shifts focus and migrates into new technologies, many independent sign shops find that their “clout” and “back office”
Neenah is reinvigorating the cotton fiber paper category with its new NEENAH® Cotton Papers, a 100% cotton paper expertly crafted by the mill that has been
Danielle Trivisonno Hawley is Chief Creative Officer, Americas at POSSIBLE. She has been integral in developing the agency’s vision and data-driven approach to creativity. Her blogpost addresses the challenge of “getting knocked up” (her phrase) and dealing with the pressures of work-life balance. There is no level playing field in the advertising arena. Not for […]
Steve and Valerie Gyford bought 150 backpacks in early 2018 and Gyford’s staff filled the backpacks throughout the year with classroom supplies.
What is a logo? Logos are the well-defined easiest forms of images, content-based designs that depict a company or a brand. While taking a glance at one, it might seem very basic, however, nothing could be further from reality. While starting up a business, designing a logo should be definitely on the rundown of your […]
The School of Sign Arts chose this charity for many reasons.
Shutterstock has launched a creative poster series to mark the 15th anniversary of the company’s founding. To celebrate, Shutterstock’s in-house design team selected one iconic moment from each of the past 15 years and created a poster to represent the historic event. Each of the designs are created using imagery from Shutterstock’s collection of over […]
Warkulwiz Design Associates has designed a poster to commemorate AIGA Philadelphia‘s 35th year as the original chapter of the organization. Bob Warkulwiz, the designer and a founding member, is depicted with many prominent Philly designers declaring their independence from the yoke of design control imposed by New York’s gang of autocratic ruling-class. The poster was created […]
Warkulwiz Design Associates has designed a poster to commemorate AIGA Philadelphia‘s 35th year as the original chapter of the organization. Bob Warkulwiz, the designer and a founding member, is depicted with many prominent Philly designers to declare independence from the yoke of design control imposed by New York’s gang of autocratic ruling-class. The poster was […]
Nearly four decades ago, I made a presentation that captured considerable attention in the marketing community. The subject was “Brand Voice.” Today the concept is widely used by branding professionals, but it is still largely misunderstood. Too often Brand Voice is watered down to a page of generics: “innovative,” “human,” “collaborative,” that are supposed to drive […]
Shillington is offering half scholarships for their September 2018 full-time and part-time graphic design course in New York, London, Manchester, Sydney, Melbourne and Brisbane. That’s right — win a scholarship to study design full-time or part-time at any of their six campuses around the world. What could a design scholarship do for your creative career? Read stories of […]
Did you know that a reported 70% of buyers and sellers use the first realtor they contact? What does that mean for graphic designers? Well, with 1.3 million members of the National Association of Realtors, that means there is a very large niche market in need of good design. In the newest volume of its […]
By Karin Bauer, VP Client Services, SGK Health Healthcare is an empathy-driven industry. But as healthcare consumers seek to become more empowered, changes in healthcare information gathering and sharing across systems have created a disconnect between the quantity of information available to empower care choices and the quality of care that patients receive. To win […]
Erickson Stock, a premiere source for high-quality, emotional lifestyle imagery, is once again the exclusive sponsor GDUSA’s Health+Wellness Design Awards. It is a perfect fit, because the firm has long believed that the human connection is the strongest currency we have and it is pioneering the art of motion as it relates to all manner of life issues […]
Minted has come a long way since the company’s humble beginnings in 2008. What started as a bud of an idea — and Founder Mariam Naficy’s quest to unearth hidden creative talent everywhere — has grown into a marketplace that now surfaces emerging artists from all 50 states and more than 60 countries. One example […]
Mohawk Fine Papers released the fourteenth issue of Mohawk Maker Quarterly in conjunction with the recent HOW Design Live Conference in Boston MA. Each issue of the publication is built around a theme and Issue No. 14 is no different. Titled Lead & Serve, Mohawk uses the piece to celebrate those who pave the way by helping others find their paths. Consistent with the […]
The Creatives’ Roundtable, an online community of creative business owners who participate in monthly moderated group sessions designed to help advance their businesses, will be opening membership registration through June 5, 2018. Platinum, Gold and Bronze memberships are available and each offers varying levels of participation. Creatives’ Roundtable has limited open membership for graphic designers, web […]
The annual Harris Poll Reputational Quotient study, rating brand and corporate reputation, suggests a growing backlash against some technology giants who loom large in American life. The reputations of several big tech brands took hard hits; for example Apple and Google sank to 29th and 28th respectively. (As recently as 2016, Apple and Google were ranked 2 and 3 behind Amazon.) Facebook has fallen even more precipitously, […]
The Martin Agency spelled out, quite literally, the significance of Equal Pay Day in the United States, which took place on April 10. The day represents how far into the year the average woman must work to earn what the average man did the previous year, so the agency created an open-format typeface with each angle slanted at 22.7 degrees, […]
Sit down with Rick Caballo for five minutes and you can see why he’s been named one of Graphic Design USA Magazine’s 2018 People to Watch. He is handsome, intelligent and has creativity oozing from his very core. The accomplished singer- songwriter, artist, photographer and designer can never sit still. Even during his down time, he’s madly sketching and […]