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We wanted to share this insightful article posted by Billboard Insider. Billboard Insider has proven to be a trusted and valuable source for up-to-date billboard information. Out of home (OOH) advertising is the most effective offline medium in driving online activity, according to a new study released by Nielsen. The study found OOH delivers more online […]
Xbox’s launch of Rise of the Tomb Raider was not only insanely creative, but shows how impactful the union between all forms of advertising can be. Competing in any market in this day and age is tough, and the gaming world is no exception. Xbox used multiple advertising platforms to ensure their game, Rise of the Tomb Raider, was memorable and relevant. In the spirit of reality […]
By Kym Frank, President, Geopath. This week I got a Google Alert for an article on a website called Once a Metro. It’s a fan site for the New York Red Bulls Soccer team. The reason Google snagged it for me is obvious from the title: Nobody cares about billboards: New York Red Bulls Marketing – Seriously. […]
CONTRACT TERM LENGTH: Billboard ads can’t be turned off, clicked closed, or fast-forwarded, but long-term repetition is what makes them so effective. A year or more is best for the overall success of your ad. We discourage running billboard advertisements less than 3 months. Here’s why: Think of when you buy a new vehicle. Chances are, you’ll […]
Creating successful billboard layouts Creating successful billboard layouts is something we strive to do everyday because a billboard design is as important as a billboard location. No matter what billboard company you choose for your advertising needs, your goal should be to make people look. Send a clear, concise message that is legible to commuters driving 60+ MPH. Whether you’re supplying […]
The Sign Sales DNA Project is all about identifying and prioritizing both the personality traits and the working skills and attitudes that make up the optimum “DNA” for a modern sign salesperson. This comprehensive report (PDF) is now available at a special rate in the SOSA shop.
In this day and age, anyone can make a short film. But, if making a short film is something you really want to do, putting time in now…
We love the Extreme Bugs billboard our client, Union Station, in Kansas City, Missouri has done. Check out their ad, we think you’ll agree. Union Station’s Extreme Bugs billboard utilizes the WOW factor billboards offer Male impotence remedies can either be medical cheap cialis pdxcommercial.com or non-medical treatments. At the beginning, it had generico viagra on line developed […]
The sign industry’s “big elephant” relates to the post-hole-digging-vinyl-wrapping-digital-printing-POP-sign-making-creative-3D-makers of consumable signs. This is the big elephant in the room, that everyone wants to woo, yet nobody but fellow makers and designers of consumable signage seems to understand. Stay tuned here to share your thoughts in the poll below.
Enter the Digital Signage Certified Expert (DSCE) program, offered by the Digital Signage Experts Group! For tens of thousands of digital sign shops across North America, differentiation needs a push. A five-star program is here now, with the only Guide Book included free. Read our review.
This free review reports the success and failure of sign shops cross-referenced with location type. The results will optimize site selection and reveal the types of lease sites in the trade area that best support…
School of Sign Arts has partnered up with Square! Square is the simplest way to accept credit cards. The free Square device turns any Android phone, iPad or iPhone into an elegant and easy-to-use point of sale system and is the best rated for low rates and transparency…
